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Recycling information, news and local UK recycling directory.

Life is too important not to be taken lightly’; ‘If you can love right, everything comes right’; and on the importance of locating the right place in which to live, Once you’ve found yourself thinking ‘I wouldn’t mind dying here’, then you’ve found it.

Lawrence Durrell

Mailing out millions of pieces of direct mail requires responsible handling as it can be a waste of money and damage a company’s reputation if repeatedly it is sent to the wrong address/recipient, for effectively it becomes an annoyance rather than a way to reach potential buyers.

10% of all direct mail fails to even reach its target and that 13% of the population move very year. With pressure on direct marketing companies to update mailing lists and reduce the volume of paper that goes to landfill, accurate databases are essential.

The UK government has already asked the direct marketing industry to get its house in order or face sweeping measures to curb what some householders and business see as a deluge of unwanted and irrelevant sales literature, and much of the problem is down to companies using old or outdated mailing lists. The introduction of PAS2020 has gone some way to addressing this issue and our service completes the penultimate piece of the cycle.

Veridata provides a specialist, automated and quick turn around service for processing returned and undelivered mail. We sort, open and scan the specific data you require to suppress and cleanse your database.

New EU directives on landfill, and the issue of ‘producer responsibility’ demands that all waste paper generated is disposed of properly as 80% of the carbon footprint for a piece of mail is in this ‘end of life’ solution.

As part of our service we ensure the safe disposal and local recycling of all waste paper.

Veridata now offers an encrypted 2d bar-coding system called CodEffect which means that capture of name & address, campaign codes etc. is considerably cheaper and enables us to offer our customers great savings for processing their returned mail.

For the “core” data capture service the price is simply based on the number of scans performed – the amount of data captured is irrelevant. There is no charge for the software or the creation of the barcode.

Also included in the cost is the responsible disposal of all waste paper, which is recycled locally. This helps you to comply with PAS2020 and reduces your carbon footprint.

Yolanda Noble, PrintWeek, 01 August 2008

Plans to regulate the direct mail industry through the new PAS 2020 standard don’t seem to have been thought through, particularly the move to outlaw the use of polywrapping and poly-bagging.

According to the Royal Mail, around 1.9 billion items were sent plastic-wrapped last year, accounting for 12% of the total post. If these, as well as an estimated 900 million weekend newspapers that are wrapped each year, were to be wrapped in paper as has been suggested there would be a huge hike in the demand on paper stocks.

Yolanda Noble is chief executive of communication, print and direct mail specialist Dsicmm

The average British household is bombarded by 650 items of junk mail every year and the UK consumes four times more paper per person than the world average. Paper production damages forests, pollutes water and in doing so helps disrupt the climate.

http://www.shrinkpaper.org/ Read The True Cost of Paper by Mandy Haggith

Despite the economic times, consumers and the media are still being tough on brands or government departments that do business while ignoring the environmental impact.

Our service also helps you comply with BSI Standard PAS2020, new EU directives on landfill, and addresses the issue of ‘producer responsibility’ in that all waste paper generated is disposed of properly. 80% of the carbon footprint for a piece of mail is in this ‘end of life’ solution.

Nearly 100 million pieces of direct mail are sent to the wrong address each year costing more than £80 million.*

Fraud is does not care which way the economy is going and already up 25% this year. This is the time that people should be strengthening their defences against fraud, it is costing the UK around £50 billion a year.  Sending mail to the wrong address is one way that fraudsters get access the first pieces of data which may lead to identity fraud.

Our service can help mitigate the problem of potential fraud.

Veridata now offers an encrypted 2d bar-coding system called CodEffect which means that capture of name & address, campaign codes etc. is considerably cheaper and enables us to offer our customers great savings for processing their returned mail.

CodEffect capture solution offer a fixed charge, regardless of the amount of data captured.

The CodEffect service has two distinct elements – simple data capture from returns and data verification & enhancement.