Archive for the ‘'gone aways'’ Category

TNT survey reveals a third of donors give after receiving direct mail

Tuesday, August 31st, 2010

By Sophie Hudson, Third Sector, 31 August 2010

TNT survey reveals a third of donors give after receiving direct mail

Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, says direct mail remains “hugely important”

One-third of people who make donations to charity are prompted to do so by receiving direct mail from the organisation in the post, according to a survey by delivery company TNT.

The poll of 2,000 British adults found that 57 per cent of those who respond to mail appeals do so by post.

It also found that 10 per cent of respondents would use information sent through the post to find out more about a charity, but 87 per cent of people would go online.

Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, said it was important for charities to develop an integrated multimedia approach to fundraising.

This should include online avenues, mobile phones and texts, as well as more traditional methods such as post, she said.

“Direct mail may not always be the most cost-effective way for charities to fundraise, but it is still a hugely important way for charities to get their message out. It is particularly important for the many donors who still prefer to give through cheques sent in the post,” she said.

Nick Wells, chief executive of TNT Post, said: “This survey shows that direct mail or door-drops, both on their own or part of a multimedia strategy, continue to deliver results.”

Charities sending out large amounts of direct mail should be aware that Returned, unwanted and undelivered mail produces vast amounts of waste paper and 80% of the carbon footprint for direct mail pieces lies in the ‘end of life’ solution.  Veridata recycles all waste paper.It also wastes money.

Posted in 'Gone away' mail, 'gone aways', Carbon Footprint, Carbon Reduction Commitment scheme, Charities, Direct Mail, PAS2020, Recycling paper, Returned and Undelivered Mail, TNT Post | No Comments »

Direct Mail/ Catalogues Save up to 50% on your returned and ‘gone way’ mail

Thursday, July 15th, 2010

In partnership with Arbutus Ridge we process their CodEffect 2d barcode, a powerful method of encoding large amounts of data. Successfully used by many organisations including HMRC and Tesco, reults for the latter in the first six months – a 50% reduction in its operational costs for returned mail.

It attracts a lower charge rate to capture than standard alpha/numeric data and we can return the data files on a daily basis if required.

Veridata now offers this encrypted 2d bar-coding system which means that capture of name & address, campaign codes etc. is considerably cheaper and enables us to offer our customers great savings for processing their returned mail.

CodEffect capture solution offer a fixed charge, regardless of the amount of data captured.

The CodEffect service has two distinct elements – simple data capture from returns and

data verification & enhancement. If required it can explain the reason for returns by

running them against a number of industry wide data sets.

The discreet  two- dimensional  barcode can be set in various places in or outside the envelope

For the ‘core’ data capture service the price is simply based on the number of scans performed – the amount of data captured is irrelevant. There is no charge for the software or creation of  a barcode.

Also included in the cost is the destruction and responsible disposal of all waste paper, which is recycled locally; this helps reduce your carbon footprint. Our service also helps you to comply with EU Directives on Landfill PAS2020 and Royal Mail’s Sustainable Mail.

Technical Requirements

Veridata in partnership with Arbutus Ridge will provide all software required to manage the printing of the CodEffect 2d barcodes free of charge and will work alongside the Client and chosen print company to install and test the process. Full technical requirements will be produced on agreement of contract.

Supplied as Windows DLL’s, which you can integrate using Visual Basic

For further information please contact

Tim Craig Business Development Director

Tel: 07970 759282 email: tim.craig@veri-data.co.uk

Posted in 'Gone away' mail, 'gone aways', Carbon Footprint, CodEffect 2d bar code, DMA, Direct Mail, Environmental responsibility, PAS2020, Recycling paper, Returned and Undelivered Mail, Royal Mail, Sustainable Mail | No Comments »

Cornwall the sea and making money

Tuesday, June 29th, 2010

Been a bit slack on updating our blog of late. There are reasons:

  1. We had four days in St Agnes Cornwall staying with Kirsty’s (my wife) sister and what a week for weather. We love Cornwall, we have been going there four or five times a year for 20 years and we particularly love the north coast winter or summer the walking and beaches are spectacular and if you like surfing the place to be. I find the rhythm of the sea spiritually healing and we although it was only a short break it’s good to switch off. http://www.porthvean.com/
  2. We are undergoing a strategic review of our business and the need to up the security to meet the scrutiny of compliance departments of major financial institutions.
  3. Last year was terrible for so many SMEs financial services mailings dropped by 80% and then we had the mail strikes.
  4. Keeping pace with the shear volume of information and social media is onerous but it’s here and it’s a part of the future embrace it or die. Check out check out http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later. the numbers confound.
  5. Reviewing our web site we are always looking to improve ways of engaging with customers present and new your feedback is important. As a service company we want to give you the best service we can and we are here to tailor our service to meet your needs. Direct Mail will be around for a few years yet and we can:
    • make yours more efficient
    • targeted
    • save you money, (we know we can)
    • help enhance your brand image
    • mitigate opportunities for identity fraud
    • and cut your carbon footprint

You I am sure would like to make more money/cut costs we are in business to make a profit we can both benefit from talking.

PS Ask us about the huge savings and efficiencies to be made from using CodEffect 2d Bar Code

Posted in 'Gone away' mail, 'gone aways', Banking, Carbon Footprint, Catalogues, CodEffect 2d bar code, DMA, Direct Mail, Environmental responsibility, Hotels where to stay put up your customers, Identity Fraud, PAS2020, Postal returns, Recycling paper, Returned and Undelivered Mail, Royal Mail, SMEs | No Comments »

Millions wasted on inaccurate mailings

Tuesday, June 15th, 2010

Did you know that on average business data decays at 27% annually and that businesses waste £220 million each year on inaccurate mailings?

By using our Returned and Undelivered mail (and catalogues) service you can can help cut that cost, save your company money, protect your brand and send out positive green mess age to all your customers.

I hate waste and I see it all the time, piles of ‘junk’  direct mail,  duplicate letters to myself and then again to my wife it’s poorly  badly targetted mail.

I have nothing against Direct Mail I have been prompted to buy goods from Direct Mail but there is an iniquitous amount of waste through sloppy targeting and duplication and it does piss people off.

It’s not rocket science and we have been doing it for fourteen years so we know our service can reduce this waste and we can prove how we do it (and  by using CodEffect we can reduce that even further), and we recycle all the waste paper.

Few businesses monitor the amount of mail they send out, or the cost of returned mail or the potential damage to their company or brand and for every piece of poorly targeted business mail returned to sender, a staggering 20 are thrown away.

People throw away 59 percent of the mail they receive for previous employees.

Direct Mail Landfill costs £40 a ton.

Facts like these are are everywhere but when I read,

‘We’re the last billionth of a second in the evolution of matter’. DeLillio

I think I really should get a life.

Posted in 'Gone away' mail, 'gone aways', Carbon Footprint, Catalogues, CodEffect 2d bar code, DMA, Direct Mail, Environmental responsibility, Identity Fraud, PAS2020, Recycling paper, Returned and Undelivered Mail, Royal Mail, Sustainable Mail | No Comments »

Sustainable Mail and DMA beats targets for recycling

Tuesday, May 4th, 2010

Veridata has been doing its bit to help the Direct Marketing Industry meet the targets for recycling, and indeed anyone who sends out large amounts of mail or catalogues. Once we have captured the relevant information for our customers from the mail we process all the paper residue is destroyed and recycled. This helps to lower the carbon footprint of the sender as 80% of the carbon footprint of a piece of direct mail is in the ‘end of life’ solution. Our service helps to meet the requirements for Sustainable Mail and PAS2020. Perhaps as important it also saves a lot of money, protects brand image and goes some ways to mitigating the opportunity for identity fraud.

Sending out large mail? Meet you Corporate Social Responsibility by processing your returns responsibly call Veridata today and make your mail more effective.

Royal Mail launched two new sustainable services in 2009, with usage levels already running at over 380m items a year Source: Royal Mail (2010)

With ‘Sustainable Mail’ (available via RM Retail) and ‘Responsible Mail (available via RM Wholesale) mailers achieve better prices for producing direct mailings that are better targeted, produced in a sustainable way and easy to recycle. These services are fully aligned to PAS 2020

384m items of Direct Mail were sent via these services in the 12 months up to January 2010, equating to over 10% of all Direct Mail.

Royal Mail has been further driving up improvements in mail quality via the new Royal Mail Mailing House scheme. This scheme, which disbursed over £5m in the last 12 months, gives rewards to Mailing Houses which can provide evidence of environmental management systems (ISO14001, etc.)

Matthew Neilson, Head of Environmental Solutions, Royal Mail, commented: “The direct marketing industry has made a significant effort to reduce its impact on the environment, and the introduction of initiatives such as the DMA’s PAS2020 and Royal Mail’s Sustainable® Mail product have been instrumental in helping the sector to achieve this recycling goal. However, there is much more that can be done to ensure direct marketers are communicating in as sustainable a fashion as possible.”

Posted in 'Gone away' mail, 'gone aways', Carbon Footprint, Catalogues, DMA, Direct Mail, Environmental responsibility, PAS2020, Postal returns, Recycling paper, Returned and Undelivered Mail, Royal Mail, Sustainable Mail | No Comments »

Specialists in processing returned & undelivered mail from as little as 0.4p per item

Thursday, April 29th, 2010

……Because ‘ gone way’ mail matters

Specialist, automated and quick turn around service for the data capture of Returned and Gone Away Mail.

We capture the data you need from the format you use…

* Alpha numeric
* Alpha
* Barcode (including CodEffect 2d)

Our solution helps your company comply with the new BSI Standard PAS2020 and qualify for Royal Mail’s Sustainable Mail reduced postal rates. It also addresses EU directives on landfill and the issue of ‘producer responsibility’ in that all waste paper generated is disposed of responsibly.

As part of our service we ensure that all waste paper is securely destroyed and recycled.

Cuts Carbon footprint meets corporate social responsibility

Mitigates opportunity for identity theft, cuts out delivering mail to wrong address recipient

Protects brand image

Saves you shed loads of money!!

Posted in 'Gone away' mail, 'gone aways', Carbon Footprint, Catalogues, CodEffect 2d bar code, DMA, Direct Mail, Environmental responsibility, PAS2020, Postal returns, Recycling paper, Returned and Undelivered Mail | No Comments »