| TNT Post Introduces Admail For Promotional Direct Mail 20 August 2010 – Isobel Spaven-Donn |
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| TNT Post has launched a new service, adMail, to help increase the return on investment for marketers of promotional direct mail. The bespoke product is a reduced cost service that has been specifically designed for promotional direct mail which drives sales or encourages support for a cause.
In addition to increasing a mailing’s return on investment, adMail also aims to promote best practice in data management; customers using the adMail service will commit to diligent data processes through suppression of customer and prospect data against consumer and business data files, such as the Mail Preference Service For assistance with data cleansing, businesses can utilise TNT Post’s dataMatters service – a suite of data products designed to help organisations improve the accuracy of data used for direct mailings, in order to achieve optimum marketing efficiency, return on investment and audience impact. When married with TNT Post’s greenPost service, which looks at responsible, recyclable resourcing, clients can also reduce the environmental impact of the mailing. adMail is available for delivery in a five working day delivery window and is for customers sending upwards of 4000 items a day, or at least 10,000 items a day for Access 700 CBC customers. Nick Wells, chief executive of TNT Post UK, comments: “adMail offers the direct mail sector a new, cost-effective and efficient service that meets the needs of marketers in the current economic climate. By introducing a reduced cost service for promotional direct mailings, we aim to provide real value to customer.” © Hellmail.co.uk – The Global Postal News Site This is a print-friendly page. Clck below for the latest news and features Click here for more articles from http://www.hellmail.co.uk Carbon footprint – if you are sending out large amounts of mail/catalogues in the UK/Europe - You should be aware that 80% of carbon footprint of mail is in the returned piece. Solution? VERIDATA |
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Archive for the ‘DMA’ Category
TNT Post Introduces Admail For Promotional Direct Mail
Monday, August 23rd, 2010The UK’s direct marketing industry generates £205 billion in sales annually in the UK, according to the findings of new research published by the Direct Marketing Association (DMA).
Friday, August 13th, 2010The DMA’s inaugural Value of DM Report, which provides a detailed picture of the total financial contribution the direct marketing industry makes to UK commerce, cites the retail sector as the biggest beneficiary of direct marketing. More than £102 billion in sales are attributed to direct marketing – 36 per cent of the £285 billion in retail sales recorded by the British Retail Consortium in 2009. Direct marketing is also responsible for nearly £76 billion in revenue for the consumer financial services sector.
The Value of DM Report also addresses the economic worth of the direct marketing industry aside from the sales it generates. UK companies spend £43.3 billion on direct marketing activities every year; nearly £17 billion is earned by workers employed within the industry; and companies spend an additional £12.5 billion on employee overheads. More than 1.1 million UK workers are employed by or are indirectly connected with the direct marketing industry.
Commenting on the findings of the Value of DM Report Chris Combemale, executive director of the DMA, said:
“At a time of tremendous economic turmoil, the Value of DM Report shows that direct marketing has been a consistently solid sales generator for businesses throughout all sectors. As well as the financial contribution direct marketing makes to UK PLC, the report also shows the value it adds to peoples’ lives through employment and empowering them as consumers.”
Elsewhere in the Value of DM Report, the findings reveal the spread of expenditure on the spectrum of direct marketing channels. Over 30 per cent of direct marketing budgets are now allocated to online and email, with catalogues and direct mail accounting for 28 per cent and 26 per cent respectively.
The Value of DM Report can be downloaded from www.dma.org.uk/research
Stay ahead of carbon Reduction Commitment Scheme’/'green tax’ we recycle all waste paper lowering carbon footprint
Snail mail or email the basic rules of direct marketing continue to apply
Friday, May 14th, 2010Whether contact is made by snail mail or email the basic rules of direct marketing continue to apply. The DMA says people like and will read and even pass on, content which is:
- Relevant – in my book this is about knowing your customer or prospective customer and tailoring your communication to their needs. Why would you be targeting a company with something totally inappropriate, it’s like asking Mrs Lincoln if she enjoyed the play?
- Interesting – again being interesting is a matter of knowing your audience. The fact that whale’s penis is called a dork is not a lot of interest to people selling orthopaedic mattresses. However beginning with a clear message that is relevant to your reader and their business and saying what you have got say in simple language, clearly, concisely, and succinctly will help to sustain their interest.
- Timely –umm what does this mean? 1. Occurring at a suitable or opportune time; well-timed. 2. Archaic Coming too early; premature!! Personally unless you have a clear lead, specific marketing information, or topical news timing in serendipitous. Landing on the right desktop at the right time is when you get lucky on more than one occasion I have picked up a great piece of business when the reader had just come out of a meeting tasked with finding exactly we were selling. Although I believe some days are better than others catching someone at the other end in a particularly good mood is definitely helpful and timely.
- Humorous – you take your chance on this one as not everyone shares the same humour and the written word can cause problems because in print, because jokes often don’t come across the way they do in person and even an innocent cartoon can misfire. Some years ago I sent out a cartoon accompanying a marketing letter, it was a take on Leonardo’s Vitruvian Man. It was very well received by 95% of the targets but offended a handful. To this day still think I could never have done business with the people who took offence. The other pitfall is cultural and national differences how do you know the religious beliefs or nationality of the person reading your email, heaven forbid he might be an Australian.
Sustainable Mail and DMA beats targets for recycling
Tuesday, May 4th, 2010Veridata has been doing its bit to help the Direct Marketing Industry meet the targets for recycling, and indeed anyone who sends out large amounts of mail or catalogues. Once we have captured the relevant information for our customers from the mail we process all the paper residue is destroyed and recycled. This helps to lower the carbon footprint of the sender as 80% of the carbon footprint of a piece of direct mail is in the ‘end of life’ solution. Our service helps to meet the requirements for Sustainable Mail and PAS2020. Perhaps as important it also saves a lot of money, protects brand image and goes some ways to mitigating the opportunity for identity fraud.
Sending out large mail? Meet you Corporate Social Responsibility by processing your returns responsibly call Veridata today and make your mail more effective.
Royal Mail launched two new sustainable services in 2009, with usage levels already running at over 380m items a year Source: Royal Mail (2010)
With ‘Sustainable Mail’ (available via RM Retail) and ‘Responsible Mail (available via RM Wholesale) mailers achieve better prices for producing direct mailings that are better targeted, produced in a sustainable way and easy to recycle. These services are fully aligned to PAS 2020
384m items of Direct Mail were sent via these services in the 12 months up to January 2010, equating to over 10% of all Direct Mail.
Royal Mail has been further driving up improvements in mail quality via the new Royal Mail Mailing House scheme. This scheme, which disbursed over £5m in the last 12 months, gives rewards to Mailing Houses which can provide evidence of environmental management systems (ISO14001, etc.)
Matthew Neilson, Head of Environmental Solutions, Royal Mail, commented: “The direct marketing industry has made a significant effort to reduce its impact on the environment, and the introduction of initiatives such as the DMA’s PAS2020 and Royal Mail’s Sustainable® Mail product have been instrumental in helping the sector to achieve this recycling goal. However, there is much more that can be done to ensure direct marketers are communicating in as sustainable a fashion as possible.”
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