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TNT survey reveals a third of donors give after receiving direct mail

Tuesday, August 31st, 2010

By Sophie Hudson, Third Sector, 31 August 2010

TNT survey reveals a third of donors give after receiving direct mail

Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, says direct mail remains “hugely important”

One-third of people who make donations to charity are prompted to do so by receiving direct mail from the organisation in the post, according to a survey by delivery company TNT.

The poll of 2,000 British adults found that 57 per cent of those who respond to mail appeals do so by post.

It also found that 10 per cent of respondents would use information sent through the post to find out more about a charity, but 87 per cent of people would go online.

Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, said it was important for charities to develop an integrated multimedia approach to fundraising.

This should include online avenues, mobile phones and texts, as well as more traditional methods such as post, she said.

“Direct mail may not always be the most cost-effective way for charities to fundraise, but it is still a hugely important way for charities to get their message out. It is particularly important for the many donors who still prefer to give through cheques sent in the post,” she said.

Nick Wells, chief executive of TNT Post, said: “This survey shows that direct mail or door-drops, both on their own or part of a multimedia strategy, continue to deliver results.”

Charities sending out large amounts of direct mail should be aware that Returned, unwanted and undelivered mail produces vast amounts of waste paper and 80% of the carbon footprint for direct mail pieces lies in the ‘end of life’ solution.  Veridata recycles all waste paper.It also wastes money.

Posted in 'Gone away' mail, 'gone aways', Carbon Footprint, Carbon Reduction Commitment scheme, Charities, Direct Mail, PAS2020, Recycling paper, Returned and Undelivered Mail, TNT Post | No Comments »

TNT Post Introduces Admail For Promotional Direct Mail

Monday, August 23rd, 2010
TNT Post Introduces Admail For Promotional Direct Mail
20 August 2010 – Isobel Spaven-Donn
TNT Post has launched a new service, adMail, to help increase the return on investment for marketers of promotional direct mail. The bespoke product is a reduced cost service that has been specifically designed for promotional direct mail which drives sales or encourages support for a cause.

In addition to increasing a mailing’s return on investment, adMail also aims to promote best practice in data management; customers using the adMail service will commit to diligent data processes through suppression of customer and prospect data against consumer and business data files, such as the Mail Preference Service

For assistance with data cleansing, businesses can utilise TNT Post’s dataMatters service – a suite of data products designed to help organisations improve the accuracy of data used for direct mailings, in order to achieve optimum marketing efficiency, return on investment and audience impact. When married with TNT Post’s greenPost service, which looks at responsible, recyclable resourcing, clients can also reduce the environmental impact of the mailing.

adMail is available for delivery in a five working day delivery window and is for customers sending upwards of 4000 items a day, or at least 10,000 items a day for Access 700 CBC customers.

Nick Wells, chief executive of TNT Post UK, comments: “adMail offers the direct mail sector a new, cost-effective and efficient service that meets the needs of marketers in the current economic climate. By introducing a reduced cost service for promotional direct mailings, we aim to provide real value to customer.”

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Carbon footprint – if you are sending out large amounts of mail/catalogues in the UK/Europe  - You should be aware that 80% of carbon footprint of mail is in the returned piece. Solution? VERIDATA

Posted in 'Gone away' mail, 'Green Tax', Carbon Footprint, Carbon Reduction Commitment scheme, Catalogues, DMA, Direct Mail, Environmental responsibility, PAS2020, Returned and Undelivered Mail, Sustainable Mail | No Comments »

The UK’s direct marketing industry generates £205 billion in sales annually in the UK, according to the findings of new research published by the Direct Marketing Association (DMA).

Friday, August 13th, 2010

The DMA’s inaugural Value of DM Report, which provides a detailed picture of the total financial contribution the direct marketing industry makes to UK commerce, cites the retail sector as the biggest beneficiary of direct marketing. More than £102 billion in sales are attributed to direct marketing – 36 per cent of the £285 billion in retail sales recorded by the British Retail Consortium in 2009. Direct marketing is also responsible for nearly £76 billion in revenue for the consumer financial services sector.

The Value of DM Report also addresses the economic worth of the direct marketing industry aside from the sales it generates. UK companies spend £43.3 billion on direct marketing activities every year; nearly £17 billion is earned by workers employed within the industry; and companies spend an additional £12.5 billion on employee overheads. More than 1.1 million UK workers are employed by or are indirectly connected with the direct marketing industry.

Commenting on the findings of the Value of DM Report Chris Combemale, executive director of the DMA, said:

“At a time of tremendous economic turmoil, the Value of DM Report shows that direct marketing has been a consistently solid sales generator for businesses throughout all sectors. As well as the financial contribution direct marketing makes to UK PLC, the report also shows the value it adds to peoples’ lives through employment and empowering them as consumers.”

Elsewhere in the Value of DM Report, the findings reveal the spread of expenditure on the spectrum of direct marketing channels. Over 30 per cent of direct marketing budgets are now allocated to online and email, with catalogues and direct mail accounting for 28 per cent and 26 per cent respectively.

The Value of DM Report can be downloaded from www.dma.org.uk/research

Stay ahead of carbon Reduction Commitment Scheme’/'green tax’ we recycle all waste paper lowering carbon footprint

Posted in 'Gone away' mail, 'Green Tax', Banking, Carbon Reduction Commitment scheme, Catalogues, DMA, Direct Mail, PAS2020, Postal returns, Recycling paper, Returned and Undelivered Mail | No Comments »

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