CodEffect - pronounced Code Effect – is a data capture system designed specifically for returned or gone-away letters. CodEffect includes full name and address information, plus it enables mailing customers to include large amounts of their own data in the barcode.
CodEffect was originally designed to perfectly capture name and address information and to reduce the capture cost. However, when customers began adding their own data into the encoded barcode, this additional information became a great way to streamline many back office functions. For example, some applications our customers use CodEffect on include updating customer databases, validating the postal addresses, segmenting documents based on their commercial value and speeding up the process of collecting survey information.
Veridata is a division of Totalpostplc www.totalpost.com
Tesco Clubcard was the first customer. The CodEffect process reduced Tesco’s cost of capturing returned letter data by 50% – read the Case study. Look in the window of your next Clubcard envelop and you will see two little square boxes, they are the CodEffect barcodes. Since its beginning, CodEffect has continued to grow and develop. The software now has features for letters, packets and parcels, encryption, automated data feeds into accounting, database and document management systems.
In 2008, CodEffect was shortlisted at the World Mail Awards – the Oscars of the postal industry – in the Technology category.
Veridata gone away and returned mail handling are licensed by Arbutus Ridge as users of CodEffect. We thoroughly recommend this bar code it can save considerable amount of money and provide valuable marketing information.
We recycle all waste paper that results from processing, which helps to lower your carbon footprint. 80% of the carbon footprint of a returned mail piece is in the end of life solution
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