Veridata is trying to educate the Direct Mail industry about the benefits of processing their returned and undelivered mail. For 14 years we have been processing the the returns to MBNA who enlightened and well a head of their time have been ensuring that their returns have been and are handled responsibly.
Too many companies that send out large quantities of mail/catalogues do not address this issue of corporate social producer responsibility for the ‘end of life’ solution for their undelivered and returned mail.
A contributor to CO2 waste in the UK is, Returned, unwanted and undelivered mail its produces vast amounts of waste paper and 80% of the carbon footprint for a piece of mail is in the ‘end of life’ solution. The DMA’s BSI Standard PAS2020, the Royal Mail’s Sustainable Mail, TNT’s Greenpost and the new EU directives on landfill are going some way to address the issue of ‘producer responsibility’ that all waste paper generated is disposed of acceptably.
Veridata provides a specialist and automated quick turn around service for processing Returned and Undelivered Mail.
It saves money not mailing the same customers again, helps mitigate the opportunities for identity fraud and it is friendly to the environment as all waste is recycled thus reducing carbon footprint.
See article by
Are British Businesses Thinking About Green Issues Enough?
Written by Ben Thornhill
Friday, 16 July 2010 13:27
http://www.tchc.net/blog/38-business-operations/226-are-british-businesses-thinking-enough-about-green-issues
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