Sustainable Mail and DMA beats targets for recycling

Veridata has been doing its bit to help the Direct Marketing Industry meet the targets for recycling, and indeed anyone who sends out large amounts of mail or catalogues. Once we have captured the relevant information for our customers from the mail we process all the paper residue is destroyed and recycled. This helps to lower the carbon footprint of the sender as 80% of the carbon footprint of a piece of direct mail is in the ‘end of life’ solution. Our service helps to meet the requirements for Sustainable Mail and PAS2020. Perhaps as important it also saves a lot of money, protects brand image and goes some ways to mitigating the opportunity for identity fraud.

Sending out large mail? Meet you Corporate Social Responsibility by processing your returns responsibly call Veridata today and make your mail more effective.

Royal Mail launched two new sustainable services in 2009, with usage levels already running at over 380m items a year Source: Royal Mail (2010)

With ‘Sustainable Mail’ (available via RM Retail) and ‘Responsible Mail (available via RM Wholesale) mailers achieve better prices for producing direct mailings that are better targeted, produced in a sustainable way and easy to recycle. These services are fully aligned to PAS 2020

384m items of Direct Mail were sent via these services in the 12 months up to January 2010, equating to over 10% of all Direct Mail.

Royal Mail has been further driving up improvements in mail quality via the new Royal Mail Mailing House scheme. This scheme, which disbursed over £5m in the last 12 months, gives rewards to Mailing Houses which can provide evidence of environmental management systems (ISO14001, etc.)

Matthew Neilson, Head of Environmental Solutions, Royal Mail, commented: “The direct marketing industry has made a significant effort to reduce its impact on the environment, and the introduction of initiatives such as the DMA’s PAS2020 and Royal Mail’s Sustainable® Mail product have been instrumental in helping the sector to achieve this recycling goal. However, there is much more that can be done to ensure direct marketers are communicating in as sustainable a fashion as possible.”

This entry was posted on Tuesday, May 4th, 2010 at 4:12 pm and is filed under 'Gone away' mail, 'gone aways', Carbon Footprint, Catalogues, DMA, Direct Mail, Environmental responsibility, PAS2020, Postal returns, Recycling paper, Returned and Undelivered Mail, Royal Mail, Sustainable Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.