Millions wasted on inaccurate mailings

Did you know that on average business data decays at 27% annually and that businesses waste £220 million each year on inaccurate mailings?

By using our Returned and Undelivered mail (and catalogues) service you can can help cut that cost, save your company money, protect your brand and send out positive green mess age to all your customers.

I hate waste and I see it all the time, piles of ‘junk’  direct mail,  duplicate letters to myself and then again to my wife it’s poorly  badly targetted mail.

I have nothing against Direct Mail I have been prompted to buy goods from Direct Mail but there is an iniquitous amount of waste through sloppy targeting and duplication and it does piss people off.

It’s not rocket science and we have been doing it for fourteen years so we know our service can reduce this waste and we can prove how we do it (and  by using CodEffect we can reduce that even further), and we recycle all the waste paper.

Few businesses monitor the amount of mail they send out, or the cost of returned mail or the potential damage to their company or brand and for every piece of poorly targeted business mail returned to sender, a staggering 20 are thrown away.

People throw away 59 percent of the mail they receive for previous employees.

Direct Mail Landfill costs £40 a ton.

Facts like these are are everywhere but when I read,

‘We’re the last billionth of a second in the evolution of matter’. DeLillio

I think I really should get a life.

This entry was posted on Tuesday, June 15th, 2010 at 11:16 am and is filed under 'Gone away' mail, 'gone aways', Carbon Footprint, Catalogues, CodEffect 2d bar code, DMA, Direct Mail, Environmental responsibility, Identity Fraud, PAS2020, Recycling paper, Returned and Undelivered Mail, Royal Mail, Sustainable Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.