Direct Mail and Public Perception

Paper has been identified as a material where reduced waste and greater recycling can yield significant environmental benefits.

The Government has already concluded voluntary producer responsibility agreement to promote, in particular, increased recycling magazines and direct mail the Periodical Publishers Association (PPA) and the Direct Marketing Association (DMA).

Add in Newspapers and these three waste streams are estimated to amount to about 3.6 million tonnes (which would equate to about 14% of total household waste).

Direct marketing material estimated to account for approximately just 2% of this but the public perceive it to be much higher because it is so visible. More and more consumers are concerning themselves with environmental and social issues and 53% of UK and 66% of US consumers have considered switching brand due to corporate social responsibility. 51% said they or their family had boycotted a company because its products damage the environment.

For companies that send out large mailings our service helps to address corporate social responsibility and the issue of ‘producer responsibility’ in that all waste paper generated is disposed of properly. 80% of the carbon footprint for a piece of mail is in this ‘end of life’ solution. It also helps with BSI Standard PAS2020, Sustainable Mail and new EU directives on landfill,

Public perception about the much maligned ‘Junk Mail’ is skewed because it is so visible and in the home but opting out is all or nothing and who has not at sometime been prompted to make purchase from direct mail?

Protect your brand, reduce your carbon footprint, and save shed loads of money just call us now.

This entry was posted on Wednesday, April 14th, 2010 at 12:11 pm and is filed under 'Gone away' mail, Carbon Footprint, Catalogues, CodEffect 2d bar code, DMA, Direct Mail, Environmental responsibility, PAS2020, Postal returns, Sustainable Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.