Archive for June, 2010

Anthony Trollope and Post Boxes

Tuesday, June 29th, 2010

Another thing I never knew, that Anthony Trollope the novelist, worked for the Post Office for 33 years and that was he who masterminded the introduction of the pillar box in 1852.

We take for granted the familiar like letter boxes which in the decades following the introduction of the penny post in 1839 were viewed with suspicion, before they became accepted the postman knocked. Did he knock twice and did he ever play Postman’s Knock on his round?

Today there is an average of 75 million letters delivered every day in 1839 there were 76 million delivered in the first year but it soon rose to 350 million a year, that’s a weeks worth now.

I am only guessing but I bet up until the Second World War that they did not have a major issue with returned and undelivered mail? I know they do now and for my own part I hope they continue to do so for it is our raison d’etre for being in business.

I must look up the facts and figures and what impact the introduction of postcodes had on deliveries.

Cornwall the sea and making money

Tuesday, June 29th, 2010

Been a bit slack on updating our blog of late. There are reasons:

  1. We had four days in St Agnes Cornwall staying with Kirsty’s (my wife) sister and what a week for weather. We love Cornwall, we have been going there four or five times a year for 20 years and we particularly love the north coast winter or summer the walking and beaches are spectacular and if you like surfing the place to be. I find the rhythm of the sea spiritually healing and we although it was only a short break it’s good to switch off. http://www.porthvean.com/
  2. We are undergoing a strategic review of our business and the need to up the security to meet the scrutiny of compliance departments of major financial institutions.
  3. Last year was terrible for so many SMEs financial services mailings dropped by 80% and then we had the mail strikes.
  4. Keeping pace with the shear volume of information and social media is onerous but it’s here and it’s a part of the future embrace it or die. Check out check out http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later. the numbers confound.
  5. Reviewing our web site we are always looking to improve ways of engaging with customers present and new your feedback is important. As a service company we want to give you the best service we can and we are here to tailor our service to meet your needs. Direct Mail will be around for a few years yet and we can:
    • make yours more efficient
    • targeted
    • save you money, (we know we can)
    • help enhance your brand image
    • mitigate opportunities for identity fraud
    • and cut your carbon footprint

You I am sure would like to make more money/cut costs we are in business to make a profit we can both benefit from talking.

PS Ask us about the huge savings and efficiencies to be made from using CodEffect 2d Bar Code

Millions wasted on inaccurate mailings

Tuesday, June 15th, 2010

Did you know that on average business data decays at 27% annually and that businesses waste £220 million each year on inaccurate mailings?

By using our Returned and Undelivered mail (and catalogues) service you can can help cut that cost, save your company money, protect your brand and send out positive green mess age to all your customers.

I hate waste and I see it all the time, piles of ‘junk’  direct mail,  duplicate letters to myself and then again to my wife it’s poorly  badly targetted mail.

I have nothing against Direct Mail I have been prompted to buy goods from Direct Mail but there is an iniquitous amount of waste through sloppy targeting and duplication and it does piss people off.

It’s not rocket science and we have been doing it for fourteen years so we know our service can reduce this waste and we can prove how we do it (and  by using CodEffect we can reduce that even further), and we recycle all the waste paper.

Few businesses monitor the amount of mail they send out, or the cost of returned mail or the potential damage to their company or brand and for every piece of poorly targeted business mail returned to sender, a staggering 20 are thrown away.

People throw away 59 percent of the mail they receive for previous employees.

Direct Mail Landfill costs £40 a ton.

Facts like these are are everywhere but when I read,

‘We’re the last billionth of a second in the evolution of matter’. DeLillio

I think I really should get a life.

Sadness and living well

Monday, June 14th, 2010

Monday morning out early 6.30am with Sam (our black Labrador he’s a rescue) I am sitting under an oak tree in the middle of a field of deep grass looking out towards Welsh Marches over more lush green fields and greener trees and one 20 acre field of barley studded with poppies. Very wet feet after heavy overnight rain, trainers my son bought me in Baltimore eight years ago still going strong if a bit disreputable, but very comfortable when dry. I had never worn trainers until he insisted on buying me these, they were outrageously expensive.

Hate Monday mornings always a reality check, and having to get my head into a business mode. I was musing on what I’d really like to be doing and right now I would like to be somewhere where I could turn off all media television, radio internet for a month. How good would that be? (Descartes said, ‘He who lives hidden lives well.’ ) Well I would like to live well hidden and you know  nothing would change.  Turn it all back on and the same sad rubbish would come out, politicians gibbering on about the economy, oil spillages and ecological disaster another sixty people blown to smithereens by a murderous car bomb, another poor boy killed in Afghanistan and the sudden rush of sadness thinking of the sixty, or the one parent somewhere receiving the news.

How jolly to know that according to the World Health Organisation, depression will become the second leading cause of worldwide disability by 2020, second only to heart disease. Yet research has shown that doctors have been regularly labelling people as depressed when they are simply sad, and that sadness is good for you. Researchers have also undertaken studies to ask happy and sad volunteers to judge the truth of a range of urban myths and rumours, and found that sad people tended to be more sceptical. This is because negative moods lessen the likelihood that a person will rely on simple stereotypes when responding negatively to minority groups and that when you’re sad, you pay more attention to new information in the outside world

Sleeplessness, lack of concentration and changed appetite are all side affects of normal sadness but the way that doctors interpret these criteria of sadness is to describe them as depression, which they then treat yet more antidepressant drugs. How sad is that?

Things that make me sad right now are the physical distances between my children and me and how little I get to see them. Success and fame have their downside and the far side of America is a long way away.

The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom. Isaac Asimov