Archive for May, 2010

Yevgeni Yevtushenko Babi Yar

Monday, May 24th, 2010

BABI YAR

No monument stands over Babi Yar.
A steep cliff only, like the rudest headstone.
I am afraid.
Today, I am as old
As the entire Jewish race itself.

I see myself an ancient Israelite.
I wander o’er the roads of ancient Egypt
And here, upon the cross, I perish, tortured
And even now, I bear the marks of nails.

It seems to me that Dreyfus is myself.
The Philistines betrayed me – and now judge.
I’m in a cage. Surrounded and trapped,
I’m persecuted, spat on, slandered, and
The dainty dollies in their Brussels frills
Squeal, as they stab umbrellas at my face.

I see myself a boy in Belostok
Blood spills, and runs upon the floors,
The chiefs of bar and pub rage unimpeded
And reek of vodka and of onion, half and half.

I’m thrown back by a boot, I have no strength left,
In vain I beg the rabble of pogrom,
To jeers of “Kill the Jews, and save our Russia!”
My mother’s being beaten by a clerk.

O, Russia of my heart, I know that you
Are international, by inner nature.
But often those whose hands are steeped in filth
Abused your purest name, in name of hatred.

I know the kindness of my native land.
How vile, that without the slightest quiver
The antisemites have proclaimed themselves
The “Union of the Russian People!”

It seems to me that I am Anna Frank,
Transparent, as the thinnest branch in April,
And I’m in love, and have no need of phrases,
But only that we gaze into each other’s eyes.
How little one can see, or even sense!
Leaves are forbidden, so is sky,
But much is still allowed – very gently
In darkened rooms each other to embrace.

-”They come!”

-”No, fear not – those are sounds
Of spring itself. She’s coming soon.
Quickly, your lips!”

-”They break the door!”

-”No, river ice is breaking…”

Wild grasses rustle over Babi Yar,
The trees look sternly, as if passing judgement.
Here, silently, all screams, and, hat in hand,
I feel my hair changing shade to gray.

And I myself, like one long soundless scream
Above the thousands of thousands interred,
I’m every old man executed here,
As I am every child murdered here.

No fiber of my body will forget this.
May “Internationale” thunder and ring
When, for all time, is buried and forgotten
The last of antisemites on this earth.

There is no Jewish blood that’s blood of mine,
But, hated with a passion that’s corrosive
Am I by antisemites like a Jew.
And that is why I call myself a Russian!

By Yevgeni Yevtushenko
Translated by Benjamin Okopnik, 10/96

Identity fraud and recruitment agencies

Monday, May 17th, 2010

Insider Fraud and Employment Agencies

This subject applies to all companies/businesses/organisation operating in the UK and I raise it wearing my fraud prevention hat, for further information about protecting yourself against fraud please see www.northwestfraudforum.co.uk or your own regional fraud forum

On the subject of Insider Fraud there is always a possibility when recruiting either permanent or temporary staff through an agency that the correct procedure/checks have not been carried out by the agency.

The recruitment industry has its fair share of cowboy agencies who to cut costs and do not even carry out even the most basic checks. Where this happens how can you be sure the person who turns up on you premises is even eligible to work in the UK, or is the person the agency said they have sent?

My wife’s company had a recent case in Liverpool where a large national agency were supplying temps for a major call centre. It transpired that five of the people that had been put forward to the client and who were accepted on face value, were part of a criminal ring who were expropriating customer bank details etc and selling them off. It subsequently transpired that these people had not even had their eligibility to work in the UK checked.

Preventing insider fraud starts by ensuring you know who is working on your premises and I would urge all companies/organisations that use agencies to do a thorough check on the agency, make a visit to their premises and demand to see their processes. These checks must include:

  1. Identity check either a) Passport; or b) Drivers licence AND birth Certificate
  2. NI Number
  3. Proof of address with recent utility bill/bank statement
  4. References
  5. Eligibility to work in the UK where in necessary must be checked

Victims of Fraud

SMEs who have been victims of e-crime should contact Action Fraud

(www.actionfraud.org.uk). Action Fraud is at the heart of National Fraud Authority’s

strategy to make the UK a more hostile environment for fraud and encourages

small businesses and individuals who have been defrauded to come forward, call

Action Fraud and report the crime 0300 123 2040

TEAM http://www.jobsatteam.com/ is the largest network of independent recruiters in the UK and offers a unique range of services: Over 350 membership locations across the UK providing a Total Recruitment Service to clients and candidates both locally and nationally across a wide range of disciplines

The views/opinions expressed on this website are entirely my own

Snail mail or email the basic rules of direct marketing continue to apply

Friday, May 14th, 2010

Whether contact is made by snail mail or email the basic rules of direct marketing continue to apply. The DMA says people like and will read and even pass on, content which is:

  1. Relevant – in my book this is about knowing your customer or prospective customer and tailoring your communication to their needs. Why would you be targeting a company with something totally inappropriate, it’s like asking Mrs Lincoln if she enjoyed the play?
  2. Interesting – again being interesting is a matter of knowing your audience. The fact that whale’s penis is called a dork is not a lot of interest to people selling orthopaedic mattresses. However beginning with a clear message that is relevant to your reader and their business and saying what you have got say in simple language, clearly, concisely, and succinctly will help to sustain their interest.
  3. Timely –umm what does this mean? 1. Occurring at a suitable or opportune time; well-timed. 2. Archaic Coming too early; premature!! Personally unless you have a clear lead, specific marketing information, or topical news timing in serendipitous. Landing on the right desktop at the right time is when you get lucky on more than one occasion I have picked up a great piece of business when the reader had just come out of a meeting tasked with finding exactly we were selling. Although I believe some days are better than others catching someone at the other end in a particularly good mood is definitely helpful and timely.
  4. Humorous – you take your chance on this one as not everyone shares the same humour and the written word can cause problems because in print, because jokes often don’t come across the way they do in person and even an innocent cartoon can misfire. Some years ago I sent out a cartoon accompanying a marketing letter, it was a take on Leonardo’s Vitruvian Man. It was very well received by 95% of the targets but offended a handful. To this day still think I could never have done business with the people who took offence. The other pitfall is cultural and national differences how do you know the religious beliefs or nationality of the person reading your email, heaven forbid he might be an Australian.

Sustainable Mail and DMA beats targets for recycling

Tuesday, May 4th, 2010

Veridata has been doing its bit to help the Direct Marketing Industry meet the targets for recycling, and indeed anyone who sends out large amounts of mail or catalogues. Once we have captured the relevant information for our customers from the mail we process all the paper residue is destroyed and recycled. This helps to lower the carbon footprint of the sender as 80% of the carbon footprint of a piece of direct mail is in the ‘end of life’ solution. Our service helps to meet the requirements for Sustainable Mail and PAS2020. Perhaps as important it also saves a lot of money, protects brand image and goes some ways to mitigating the opportunity for identity fraud.

Sending out large mail? Meet you Corporate Social Responsibility by processing your returns responsibly call Veridata today and make your mail more effective.

Royal Mail launched two new sustainable services in 2009, with usage levels already running at over 380m items a year Source: Royal Mail (2010)

With ‘Sustainable Mail’ (available via RM Retail) and ‘Responsible Mail (available via RM Wholesale) mailers achieve better prices for producing direct mailings that are better targeted, produced in a sustainable way and easy to recycle. These services are fully aligned to PAS 2020

384m items of Direct Mail were sent via these services in the 12 months up to January 2010, equating to over 10% of all Direct Mail.

Royal Mail has been further driving up improvements in mail quality via the new Royal Mail Mailing House scheme. This scheme, which disbursed over £5m in the last 12 months, gives rewards to Mailing Houses which can provide evidence of environmental management systems (ISO14001, etc.)

Matthew Neilson, Head of Environmental Solutions, Royal Mail, commented: “The direct marketing industry has made a significant effort to reduce its impact on the environment, and the introduction of initiatives such as the DMA’s PAS2020 and Royal Mail’s Sustainable® Mail product have been instrumental in helping the sector to achieve this recycling goal. However, there is much more that can be done to ensure direct marketers are communicating in as sustainable a fashion as possible.”