Direct Mail/ Catalogues Save up to 50% on your returned and ‘gone way’ mail

July 15th, 2010

In partnership with Arbutus Ridge we process their CodEffect 2d barcode, a powerful method of encoding large amounts of data. Successfully used by many organisations including HMRC and Tesco, reults for the latter in the first six months – a 50% reduction in its operational costs for returned mail.

It attracts a lower charge rate to capture than standard alpha/numeric data and we can return the data files on a daily basis if required.

Veridata now offers this encrypted 2d bar-coding system which means that capture of name & address, campaign codes etc. is considerably cheaper and enables us to offer our customers great savings for processing their returned mail.

CodEffect capture solution offer a fixed charge, regardless of the amount of data captured.

The CodEffect service has two distinct elements – simple data capture from returns and

data verification & enhancement. If required it can explain the reason for returns by

running them against a number of industry wide data sets.

The discreet  two- dimensional  barcode can be set in various places in or outside the envelope

For the ‘core’ data capture service the price is simply based on the number of scans performed – the amount of data captured is irrelevant. There is no charge for the software or creation of  a barcode.

Also included in the cost is the destruction and responsible disposal of all waste paper, which is recycled locally; this helps reduce your carbon footprint. Our service also helps you to comply with EU Directives on Landfill PAS2020 and Royal Mail’s Sustainable Mail.

Technical Requirements

Veridata in partnership with Arbutus Ridge will provide all software required to manage the printing of the CodEffect 2d barcodes free of charge and will work alongside the Client and chosen print company to install and test the process. Full technical requirements will be produced on agreement of contract.

Supplied as Windows DLL’s, which you can integrate using Visual Basic

For further information please contact

Tim Craig Business Development Director

Tel: 07970 759282 email: tim.craig@veri-data.co.uk


On fame and white feathers

July 12th, 2010

Why do people behave so bizarrely when confronted with people who are ‘famous’?  I was listening to a programme on Radio 4 on which two relatively well known media personalities each admitted to being tongue tied even embarrassed when in adult hood they met their childhood sporting heroes. Over the years I have heard people from all walks of life say the similar things.

Twenty years before my son became an international film star I met many national and international sports personalities, actors, musicians, climbers, politicians, etc because I had pubs in England and bars overseas. In one, the Bamboo Bar on the West Coast of Barbados in the late seventies early eighties ‘personalities’ were two a penny. Now it may say more about a defect in my personality but I never felt any sense of the need for overt adulation or deference when I met any of them.

To watch a sporting hero score a try make a century etc  has left me breathless with admiration at the time, but regrettably ninety percent of the time meeting the person never moved me. I have liked some of them certainly as I liked the serious musicians I have met, I am talking millions of albums, and their incredible music and stage performances,  but alas  too often the sense of wonder has been shattered. ‘Ah, so this is so and so’, I would think, usually followed by; ‘they’re much smaller, fatter, less charismatic, etc than I expected’ and their conversation invariably disappointing. I have always believed in behind a bar, or not ‘Do as you would be done by’, and if they were rude arrogant or unpleasant, which I have to say very rarely happened with the real stars it was always the ‘D’ list dross who had a problem, then I would let them know I was not best pleased. Conversely respect and courtesy were accorded.  The ‘A’ list/’D’ list business is not dissimilar to old and new money.

In the last five years I have met many film stars or ‘A’ list celebs. I have also met politicians, academics, musicians and sportsmen most I am afraid have left me more disappointed than awed over or otherwise. There are equally many I haven’t met that I always wish I had, like Willie John MacBride, Seamus Heaney, Derek Walcott, and writers too many to mention, but TV people absolutely not and as for the aristocracy, no desire whatsoever.

To be fair running a beach bar in the tropics is not your ordinary midden, but does fame automatically have a right to respect? I certainly do admire and have a high regard for particular talent, performances or achievements but sadly on meeting the human beings behind the image that regard has not always been sustained. I’m not much good at anything so maybe I should have a little more humility.

What I have come to realise over the years that it’s the ordinary, the insignificant, the self-effacing people that you meet and dismiss for all the wrong reasons, appearance being one, which can turn out to confound and surprise you most. There have been many encounters that have left me speechless, in tears or feeling very, very small.

There were two regulars who by chance one night I discovered were founder members of the SAS, and another who one of the pilots who flew Swordfish against the Bismark. A Captain in the Royal Navy who was with RND at Antwerp in 1914 and who until the age of one hundred, three mornings a week would walk two miles with his Jack Russell to arrive, at my pub at precisely at 11.30, where he would drink two Worthington White Shields, read The Telegraph and walk home. An ‘old contemptible’ who having survived some of the most savage fighting of 1914/15 on his first leave home to Liverpool, changed into his civvies to join his mates in the pub. He was stopped in the street by two young women who each gave him a ‘white feather’. He kept them in his bible, survived four years in the trenches and brought them in to show me.

A chap who ran a menswear shop in Chester ex RAF shot down over Germany and captured, he escaped to spend a year walking home across Russia, south through Iran to India. Young men on R & R Thailand in the early seventies, especially the ones with the ‘thousand yard stare’, and Russian Spetsnaz in Budapest in the nineties fresh from Afghanistan. These are just a few of the people I have met and in whose presence I felt truly felt overawed, at a loss for words or down right scared.


Anthony Trollope and Post Boxes

June 29th, 2010

Another thing I never knew, that Anthony Trollope the novelist, worked for the Post Office for 33 years and that was he who masterminded the introduction of the pillar box in 1852.

We take for granted the familiar like letter boxes which in the decades following the introduction of the penny post in 1839 were viewed with suspicion, before they became accepted the postman knocked. Did he knock twice and did he ever play Postman’s Knock on his round?

Today there is an average of 75 million letters delivered every day in 1839 there were 76 million delivered in the first year but it soon rose to 350 million a year, that’s a weeks worth now.

I am only guessing but I bet up until the Second World War that they did not have a major issue with returned and undelivered mail? I know they do now and for my own part I hope they continue to do so for it is our raison d’etre for being in business.

I must look up the facts and figures and what impact the introduction of postcodes had on deliveries.


Cornwall the sea and making money

June 29th, 2010

Been a bit slack on updating our blog of late. There are reasons:

  1. We had four days in St Agnes Cornwall staying with Kirsty’s (my wife) sister and what a week for weather. We love Cornwall, we have been going there four or five times a year for 20 years and we particularly love the north coast winter or summer the walking and beaches are spectacular and if you like surfing the place to be. I find the rhythm of the sea spiritually healing and we although it was only a short break it’s good to switch off. http://www.porthvean.com/
  2. We are undergoing a strategic review of our business and the need to up the security to meet the scrutiny of compliance departments of major financial institutions.
  3. Last year was terrible for so many SMEs financial services mailings dropped by 80% and then we had the mail strikes.
  4. Keeping pace with the shear volume of information and social media is onerous but it’s here and it’s a part of the future embrace it or die. Check out check out http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later. the numbers confound.
  5. Reviewing our web site we are always looking to improve ways of engaging with customers present and new your feedback is important. As a service company we want to give you the best service we can and we are here to tailor our service to meet your needs. Direct Mail will be around for a few years yet and we can:
    • make yours more efficient
    • targeted
    • save you money, (we know we can)
    • help enhance your brand image
    • mitigate opportunities for identity fraud
    • and cut your carbon footprint

You I am sure would like to make more money/cut costs we are in business to make a profit we can both benefit from talking.

PS Ask us about the huge savings and efficiencies to be made from using CodEffect 2d Bar Code


Millions wasted on inaccurate mailings

June 15th, 2010

Did you know that on average business data decays at 27% annually and that businesses waste £220 million each year on inaccurate mailings?

By using our Returned and Undelivered mail (and catalogues) service you can can help cut that cost, save your company money, protect your brand and send out positive green mess age to all your customers.

I hate waste and I see it all the time, piles of ‘junk’  direct mail,  duplicate letters to myself and then again to my wife it’s poorly  badly targetted mail.

I have nothing against Direct Mail I have been prompted to buy goods from Direct Mail but there is an iniquitous amount of waste through sloppy targeting and duplication and it does piss people off.

It’s not rocket science and we have been doing it for fourteen years so we know our service can reduce this waste and we can prove how we do it (and  by using CodEffect we can reduce that even further), and we recycle all the waste paper.

Few businesses monitor the amount of mail they send out, or the cost of returned mail or the potential damage to their company or brand and for every piece of poorly targeted business mail returned to sender, a staggering 20 are thrown away.

People throw away 59 percent of the mail they receive for previous employees.

Direct Mail Landfill costs £40 a ton.

Facts like these are are everywhere but when I read,

‘We’re the last billionth of a second in the evolution of matter’. DeLillio

I think I really should get a life.


Sadness and living well

June 14th, 2010

Monday morning out early 6.30am with Sam (our black Labrador he’s a rescue) I am sitting under an oak tree in the middle of a field of deep grass looking out towards Welsh Marches over more lush green fields and greener trees and one 20 acre field of barley studded with poppies. Very wet feet after heavy overnight rain, trainers my son bought me in Baltimore eight years ago still going strong if a bit disreputable, but very comfortable when dry. I had never worn trainers until he insisted on buying me these, they were outrageously expensive.

Hate Monday mornings always a reality check, and having to get my head into a business mode. I was musing on what I’d really like to be doing and right now I would like to be somewhere where I could turn off all media television, radio internet for a month. How good would that be? (Descartes said, ‘He who lives hidden lives well.’ ) Well I would like to live well hidden and you know  nothing would change.  Turn it all back on and the same sad rubbish would come out, politicians gibbering on about the economy, oil spillages and ecological disaster another sixty people blown to smithereens by a murderous car bomb, another poor boy killed in Afghanistan and the sudden rush of sadness thinking of the sixty, or the one parent somewhere receiving the news.

How jolly to know that according to the World Health Organisation, depression will become the second leading cause of worldwide disability by 2020, second only to heart disease. Yet research has shown that doctors have been regularly labelling people as depressed when they are simply sad, and that sadness is good for you. Researchers have also undertaken studies to ask happy and sad volunteers to judge the truth of a range of urban myths and rumours, and found that sad people tended to be more sceptical. This is because negative moods lessen the likelihood that a person will rely on simple stereotypes when responding negatively to minority groups and that when you’re sad, you pay more attention to new information in the outside world

Sleeplessness, lack of concentration and changed appetite are all side affects of normal sadness but the way that doctors interpret these criteria of sadness is to describe them as depression, which they then treat yet more antidepressant drugs. How sad is that?

Things that make me sad right now are the physical distances between my children and me and how little I get to see them. Success and fame have their downside and the far side of America is a long way away.

The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom. Isaac Asimov


Yevgeni Yevtushenko Babi Yar

May 24th, 2010

BABI YAR

No monument stands over Babi Yar.
A steep cliff only, like the rudest headstone.
I am afraid.
Today, I am as old
As the entire Jewish race itself.

I see myself an ancient Israelite.
I wander o’er the roads of ancient Egypt
And here, upon the cross, I perish, tortured
And even now, I bear the marks of nails.

It seems to me that Dreyfus is myself.
The Philistines betrayed me – and now judge.
I’m in a cage. Surrounded and trapped,
I’m persecuted, spat on, slandered, and
The dainty dollies in their Brussels frills
Squeal, as they stab umbrellas at my face.

I see myself a boy in Belostok
Blood spills, and runs upon the floors,
The chiefs of bar and pub rage unimpeded
And reek of vodka and of onion, half and half.

I’m thrown back by a boot, I have no strength left,
In vain I beg the rabble of pogrom,
To jeers of “Kill the Jews, and save our Russia!”
My mother’s being beaten by a clerk.

O, Russia of my heart, I know that you
Are international, by inner nature.
But often those whose hands are steeped in filth
Abused your purest name, in name of hatred.

I know the kindness of my native land.
How vile, that without the slightest quiver
The antisemites have proclaimed themselves
The “Union of the Russian People!”

It seems to me that I am Anna Frank,
Transparent, as the thinnest branch in April,
And I’m in love, and have no need of phrases,
But only that we gaze into each other’s eyes.
How little one can see, or even sense!
Leaves are forbidden, so is sky,
But much is still allowed – very gently
In darkened rooms each other to embrace.

-”They come!”

-”No, fear not – those are sounds
Of spring itself. She’s coming soon.
Quickly, your lips!”

-”They break the door!”

-”No, river ice is breaking…”

Wild grasses rustle over Babi Yar,
The trees look sternly, as if passing judgement.
Here, silently, all screams, and, hat in hand,
I feel my hair changing shade to gray.

And I myself, like one long soundless scream
Above the thousands of thousands interred,
I’m every old man executed here,
As I am every child murdered here.

No fiber of my body will forget this.
May “Internationale” thunder and ring
When, for all time, is buried and forgotten
The last of antisemites on this earth.

There is no Jewish blood that’s blood of mine,
But, hated with a passion that’s corrosive
Am I by antisemites like a Jew.
And that is why I call myself a Russian!

By Yevgeni Yevtushenko
Translated by Benjamin Okopnik, 10/96


Identity fraud and recruitment agencies

May 17th, 2010

Insider Fraud and Employment Agencies

This subject applies to all companies/businesses/organisation operating in the UK and I raise it wearing my fraud prevention hat, for further information about protecting yourself against fraud please see www.northwestfraudforum.co.uk or your own regional fraud forum

On the subject of Insider Fraud there is always a possibility when recruiting either permanent or temporary staff through an agency that the correct procedure/checks have not been carried out by the agency.

The recruitment industry has its fair share of cowboy agencies who to cut costs and do not even carry out even the most basic checks. Where this happens how can you be sure the person who turns up on you premises is even eligible to work in the UK, or is the person the agency said they have sent?

My wife’s company had a recent case in Liverpool where a large national agency were supplying temps for a major call centre. It transpired that five of the people that had been put forward to the client and who were accepted on face value, were part of a criminal ring who were expropriating customer bank details etc and selling them off. It subsequently transpired that these people had not even had their eligibility to work in the UK checked.

Preventing insider fraud starts by ensuring you know who is working on your premises and I would urge all companies/organisations that use agencies to do a thorough check on the agency, make a visit to their premises and demand to see their processes. These checks must include:

  1. Identity check either a) Passport; or b) Drivers licence AND birth Certificate
  2. NI Number
  3. Proof of address with recent utility bill/bank statement
  4. References
  5. Eligibility to work in the UK where in necessary must be checked

Victims of Fraud

SMEs who have been victims of e-crime should contact Action Fraud

(www.actionfraud.org.uk). Action Fraud is at the heart of National Fraud Authority’s

strategy to make the UK a more hostile environment for fraud and encourages

small businesses and individuals who have been defrauded to come forward, call

Action Fraud and report the crime 0300 123 2040

TEAM http://www.jobsatteam.com/ is the largest network of independent recruiters in the UK and offers a unique range of services: Over 350 membership locations across the UK providing a Total Recruitment Service to clients and candidates both locally and nationally across a wide range of disciplines

The views/opinions expressed on this website are entirely my own


Snail mail or email the basic rules of direct marketing continue to apply

May 14th, 2010

Whether contact is made by snail mail or email the basic rules of direct marketing continue to apply. The DMA says people like and will read and even pass on, content which is:

  1. Relevant – in my book this is about knowing your customer or prospective customer and tailoring your communication to their needs. Why would you be targeting a company with something totally inappropriate, it’s like asking Mrs Lincoln if she enjoyed the play?
  2. Interesting – again being interesting is a matter of knowing your audience. The fact that whale’s penis is called a dork is not a lot of interest to people selling orthopaedic mattresses. However beginning with a clear message that is relevant to your reader and their business and saying what you have got say in simple language, clearly, concisely, and succinctly will help to sustain their interest.
  3. Timely –umm what does this mean? 1. Occurring at a suitable or opportune time; well-timed. 2. Archaic Coming too early; premature!! Personally unless you have a clear lead, specific marketing information, or topical news timing in serendipitous. Landing on the right desktop at the right time is when you get lucky on more than one occasion I have picked up a great piece of business when the reader had just come out of a meeting tasked with finding exactly we were selling. Although I believe some days are better than others catching someone at the other end in a particularly good mood is definitely helpful and timely.
  4. Humorous – you take your chance on this one as not everyone shares the same humour and the written word can cause problems because in print, because jokes often don’t come across the way they do in person and even an innocent cartoon can misfire. Some years ago I sent out a cartoon accompanying a marketing letter, it was a take on Leonardo’s Vitruvian Man. It was very well received by 95% of the targets but offended a handful. To this day still think I could never have done business with the people who took offence. The other pitfall is cultural and national differences how do you know the religious beliefs or nationality of the person reading your email, heaven forbid he might be an Australian.

Sustainable Mail and DMA beats targets for recycling

May 4th, 2010

Veridata has been doing its bit to help the Direct Marketing Industry meet the targets for recycling, and indeed anyone who sends out large amounts of mail or catalogues. Once we have captured the relevant information for our customers from the mail we process all the paper residue is destroyed and recycled. This helps to lower the carbon footprint of the sender as 80% of the carbon footprint of a piece of direct mail is in the ‘end of life’ solution. Our service helps to meet the requirements for Sustainable Mail and PAS2020. Perhaps as important it also saves a lot of money, protects brand image and goes some ways to mitigating the opportunity for identity fraud.

Sending out large mail? Meet you Corporate Social Responsibility by processing your returns responsibly call Veridata today and make your mail more effective.

Royal Mail launched two new sustainable services in 2009, with usage levels already running at over 380m items a year Source: Royal Mail (2010)

With ‘Sustainable Mail’ (available via RM Retail) and ‘Responsible Mail (available via RM Wholesale) mailers achieve better prices for producing direct mailings that are better targeted, produced in a sustainable way and easy to recycle. These services are fully aligned to PAS 2020

384m items of Direct Mail were sent via these services in the 12 months up to January 2010, equating to over 10% of all Direct Mail.

Royal Mail has been further driving up improvements in mail quality via the new Royal Mail Mailing House scheme. This scheme, which disbursed over £5m in the last 12 months, gives rewards to Mailing Houses which can provide evidence of environmental management systems (ISO14001, etc.)

Matthew Neilson, Head of Environmental Solutions, Royal Mail, commented: “The direct marketing industry has made a significant effort to reduce its impact on the environment, and the introduction of initiatives such as the DMA’s PAS2020 and Royal Mail’s Sustainable® Mail product have been instrumental in helping the sector to achieve this recycling goal. However, there is much more that can be done to ensure direct marketers are communicating in as sustainable a fashion as possible.”